Senior Product Design

Key responsibilities revolved around 2 main areas: Delightful Moments campaigns and Spotify Wrapped. I was involved in supporting the Delightful Moments campaign featuring Kendrick Lamar, contributing my product design expertise to engage users in selecting their top 5 artists. I led a similar initiative in Thailand with artist Ink, successfully applying the same concept to engage the local audience. Further, I was an essential part of Spotify Wrapped, the most significant campaign by Spotify, where I worked in tandem with a researcher to make practical improvements to the user journey. These enhancements were recognized and incorporated into broader marketing strategies. I also played a supportive role in refining Spotify Wrapped’s entry points.


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